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Performance Marketing Manager

Tink is building a world of financial happiness. Our technology is enabling some of Europe’s biggest banks and fintech unicorns to embrace the new open banking world – and deliver the future of financial products to millions of people.

How you'll challenge an industry:

Right now we are taking our first steps towards being a fully data-driven B2B marketing organisation. So we are looking for a multi-talented and confident Performance Marketing Manager for our new Growth Marketing team, who wants to tackle one of the most competitive landscapes in digital marketing.

You'll be based at the HQ in Stockholm, together with many happy and extremely driven people from multiple countries. Surrounded by many experts, you will work closely with other teams - within product marketing, content production, UX design, research and event marketing - to creatively generate leads.

As Tink is expanding very fast, this role includes plenty of opportunities to develop in your role. Your efforts will make an impact and directly contribute to our success. As well as continuously learning, you will be part of an exciting growth journey with many international colleagues. Are you ready for the time of your life?

What you will do:

You will be in charge of generating highly relevant paid and organic traffic to our website, growing our audiences, and acquiring leads and customers for our Enterprise, SMB and Self-Service products. You will constantly be on top of each channel’s performance to ensure we reach our profitability and engagement targets. You will also maintain a strong relationship with many internal and external stakeholders and suppliers.

Your main tasks will include:
  • Strategically manage and optimise our global advertising accounts.
  • Creating, executing and analysing amazing marketing campaigns, across multiple digital channels, with a focus on SEM/PPC/Display/Social channels (e.g Linkedin).
  • Planning and implementing Tink’s global long-term traffic acquisition strategy, and translating it into localised activities to drive brand recognition, lead generation and conversion in the most optimal and cost-efficient way for our 8 current and new markets 🚀
  • Daily responsibilities also include A/B testing, ad copy optimisation, testing, bid and, budget management, and creative testing.
  • As the go-to person, you have a basic understanding of both on-page and technical SEO. Together with the Content Marketing Specialist, and the help of an agency, you will own and execute the SEO strategy and run projects to increase our visibility and authority on search engines, globally.
  • You will proactively guide and create briefs for the Design and Content teams, producing creative asset kits for your activities and campaigns, such as lead magnets, banners or ad copy, which can attract or convert new prospects.
  • Reporting on relevant KPIs and OKRs, monitoring performance and making appropriate adjustments to improve bottom line results.

What we look for:

You have a background in running large, successful search campaigns, ideally for a fast-growing B2B business or agency.

You are experienced in digital marketing and highly ROI-focused, specifically when it comes to demand generation. As a specialist you understand not only your area of expertise, but the entire marketing and sales acquisition funnel.

In this role you will also experience a lot of ownership and freedom in your daily work. We are looking for an expert who is strategic and hands-on, that can take the ball and run with it.

We also see that you have the following:
  • At least two to three years’ experience in performance marketing, preferably from marketing agencies or digital businesses, ideally on an international level.
  • B2B or SaaS experience is desirable, but not essential.
  • An analytical number cruncher with a strong growth marketing funnel mindset (AARRR).
  • Being a power user of Google Adwords, LinkedIn and Google Analytics.
  • Deep knowledge of SEM, SEO and CRO as well as display, paid social and remarketing.
  • You enjoy startup cultures with strong revenue focus and want to work globally.
  • Fluency in English (Swedish or any other European language is a plus).
  • Preferably a degree in digital marketing or relevant work experience.


Interested? We would be very excited to talk to you! Apply today with any information which would help us to get to know you better! Have a question, feedback or an idea? Let us know and we would be more than happy to talk.

 

 

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Stockholm

Vasagatan 11
111 20 Stockholm Directions hello@tink.se 08-50 90 89 00

The values that guide us

Not everyone can be everything all the time, but we all do everything we can to live our values - because that's how we keep pushing the envelope. 

Challenging: We are here to challenge the industry as well as ourselves.

Exceptional: We always strive to be the best version of ourselves.

Sincere: We are true in our actions and say what we believe.

Responsible: We step up, take initiatives and make things happen.

Friendly: We are in this together, we are one team.

 

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