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Performance Marketing Specialist (SEM/SEO)

The rails and brains of open banking.

Tink is the best way to connect to banks across Europe and quickly build smart, personalised and delightful financial services.

From collecting or analysing data, to obtaining insights and generating tailored advice and product recommendations - we help you deliver a more personal, intelligent financial experience to your users.

Today, our technology is transforming banks and countless customer experiences across Europe. Founded in Stockholm in 2012, our partners include Nordea, BNP Paribas Fortis, Klarna, ABN AMRO and SEB.

Through our technology, our mission is to help people understand their finances, empower them to make smarter decisions and ultimately bring financial happiness.

Tink has raised over €80 million in venture capital and in the past 18 months we have grown from 30 to over 150 people.

 

Right now we are taking our first steps towards being a fully data-driven B2B marketing organisation. So we are looking for a multi-talented and confident Performance Marketing Specialist for our new Growth Marketing team, who wants to tackle one of the most competitive landscapes in digital marketing.

Surrounded by many experts, you will work closely with other teams - within product marketing, content production, UX design, research and event marketing - to creatively generate leads.

 

As Tink is expanding very fast, this role includes plenty of opportunities to develop in your role. Your efforts will make an impact and directly contribute to our success. As well as continuously learning, you will be part of an exciting growth journey with many international colleagues. Are you ready for the time of your life?

What you will do:

You will be in charge of generating highly relevant paid and organic traffic to our website, growing our audiences, and acquiring leads and customers for our Enterprise, SMB and Self-Service products.

Your main tasks will include:

  • Creating, executing and analysing amazing marketing campaigns, across multiple digital channels, with a focus on search, paid social media (e.g. LinkedIn) and display.
  • Planning and implementing Tink’s global traffic acquisition strategy, and translating it into localised activity to drive brand recognition, lead generation and conversion in the most optimal and cost-efficient way for our current and new markets. 🚀
  • Daily responsibilities also include A/B testing, ad copy writing and testing, bid management, budget management, and creative testing.
  • As the go-to person, you will have a strong understanding of both on-page and technical SEO. Together with the Content Marketing Specialist, and the help of an agency, you will own and execute the SEO strategy and run projects to increase our visibility and authority on search engines, globally.
  • You will proactively guide and create briefs for the content marketing team, producing creative asset kits for your activities and campaigns, such as lead magnets, banners or ad copy, which can attract or convert new prospects.
  • Reporting on relevant KPIs and OKRs, monitoring performance and making appropriate adjustments to improve bottom line results.

Who you are:

You have a background in running large, successful search campaigns, ideally for a fast-growing B2B business or agency.

You are experienced in digital marketing and highly ROI-focused, specifically when it comes to demand generation. As a specialist you understand not only your area of expertise, but the entire marketing and sales acquisition funnel.

In this role you will also experience a lot of ownership and freedom in your daily work. We are looking for an expert who is hands-on, that can take the ball and run with it.

We also see that you have the following:

  • At least two to three years’ experience in performance marketing, preferably from marketing agencies or digital businesses, ideally on an international level.
  • B2B or SaaS experience is desirable, but not essential.
  • An analytical number cruncher with a strong growth marketing funnel mindset (AARRR).
  • Being a power user of Google Adwords, LinkedIn and Google Analytics.
  • Deep knowledge of SEM, SEO and CRO as well as display, paid social and remarketing.
  • It would be a bonus if you have previously worked with CRM, such as Salesforce SalesCloud, and marketing automation platforms like Hubspot.
  • You enjoy startup cultures with strong revenue focus and want to work globally.
  • Fluency in English (Swedish or any other European language is a plus).
  • Preferably a degree in digital marketing or relevant work experience.


Interested? We would be very excited to talk to you! Apply today with any information which would help us to get to know you better!

This position is based in Stockholm and reports to the Acquisition Lead within the Growth Marketing team. Have a question, feedback or an idea? Let us know and we would be more than happy to talk.

 

 

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Or, know someone who would be a perfect fit? Let them know!

Our values

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Tink's values guide our actions. Not everyone can be everything all the time, but we all do everything we can to live our values - because that's how we keep pushing the envelope. We are:

 

Challenging
We are here to challenge the industry as well as ourselves

Exceptional
We always strive to be the best version of ourselves

Sincere
We are true in our actions and say what we believe

Responsible
We step up, take initiatives and make things happen

Friendly
We are in this together, we are one team

Do you recognize yourself? Check out our openings in that case!

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