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Inbound Marketing Specialist

The rails and brains of open banking.

Tink is the best way to connect to banks across Europe and quickly build smart, personalised and delightful financial services.

From collecting or analysing data, to obtaining insights and generating tailored advice and product recommendations - we help you deliver a more personal, intelligent financial experience to your users.

Today, our technology is transforming banks and countless customer experiences across Europe. Founded in Stockholm in 2012, our partners include Nordea, BNP Paribas Fortis, Klarna, ABN AMRO and SEB.

Through our technology, our mission is to help people understand their finances, empower them to make smarter decisions and ultimately bring financial happiness.

Tink has raised over €80 million in venture capital and in the past 18 months we have grown from 30 to over 150 people.

 

Right now we are taking our first steps towards being a fully data-driven B2B marketing organisation. So we are looking for a multi-talented and confident Inbound Marketing Specialist for our new Growth Marketing team. Surrounded by many experts, you will work closely with other teams - within content marketing, sales development, UX design, research and event marketing - to creatively attract, capture and nurture leads.

As Tink is expanding very fast, this role includes plenty of opportunities to develop in your role. Your efforts will make an impact and directly contribute to our success. As well as continuously learning, you will be part of an exciting growth journey with many international colleagues. Are you ready for the time of your life?


What you will do:

As our Inbound Marketing Specialist, you’ll have a hands-on role that is key to assembling and executing demand generation and marketing automation programs. You will be in charge of generating and nurturing highly relevant qualified leads for our Enterprise, SMB and Self-Service product sales teams.

Your main tasks will include:

  • Designing, implementing and maintaining global and regional inbound lead nurture campaigns across multiple touchpoints for our key audiences, to create qualified sales leads. 🚀
  • Developing relevant content designed to address the problems and needs of our ideal customers, attracting qualified leads and building trust and credibility for our business.
  • Developing, driving and growing a collaborative, living and breathing expert hub for our industry with valuable content. Our goal is to become the No. 1 thought-leader.
  • Together with our marketing team, creating lead-facing messaging and content based on customer pain points, including copy, call-to-action, lead capture forms, emails and landing pages in our marketing automation platform.
  • As the go-to person for marketing automation and lead nurturing, you will have a strong understanding of crafting lead scoring models and building complex, but scalable communication flows (e.g. via email) based on contacts lifecycle stages, behaviors, activities and interests to qualify and nurture leads.
  • You will own our marketing automation platform Hubspot strategically and operatively, and will be very close to our Sales Development team, working with Salesforce CRM. With them, you will follow up on a weekly basis and develop best-practises to continuously improve lead generation and management processes.
  • For your activities and campaigns you will proactively guide and create briefs for the design and content marketing team, producing creative asset kits, such as lead magnets, banners or ad copy, which can attract, convert or qualify new prospects.
  • Reporting on relevant KPIs and OKRs, monitoring the visitor-to-revenue funnel and making appropriate adjustments to improve bottom line results.


Who you are:

You have a strong background in marketing automation or inbound marketing, ideally for a fast-growing B2B SaaS business or agency. As a specialist, you understand the entire growth funnel, and definitions like MQL, SQL, Cost Per Opportunity, Lead-to-Customer Rate, or terms as buyer personas or MOFU are very familiar to you.

In this role you will also experience a lot of ownership and freedom in your daily work. We are looking for an expert, who is hands-on, that can take the ball and run with it.

We also see that you have the following:

  • At least three years’ experience in marketing automation or inbound marketing, preferably from digital businesses, ideally on an international level.
  • B2B or SaaS experience is desirable, but not essential.
  • You have past experience with email marketing, lead nurturing, marketing automation, scoring and/or web analytics.
  • In a perfect world, you have also proven your inbound marketing mastery in Hubspot certifications.
  • You enjoy startup cultures with a strong revenue focus, and want to work globally with the smartest people around you.
  • As a person you are very structured, highly analytical, yet creative.
  • Fluency in English, both written and spoken (Swedish or any other European language is a plus).
  • Preferably a degree in digital marketing, business development or relevant work experience.

 

Interested? We would be very excited to talk to you! Apply today with any information which would help us to get to know you better!

This position is based in Stockholm and reports to the Acquisition Lead within the Growth Marketing team. Have a question, feedback or an idea? Let us know and we would be more than happy to talk.

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Or, know someone who would be a perfect fit? Let them know!

Our values

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Tink's values guide our actions. Not everyone can be everything all the time, but we all do everything we can to live our values - because that's how we keep pushing the envelope. We are:

 

Challenging
We are here to challenge the industry as well as ourselves

Exceptional
We always strive to be the best version of ourselves

Sincere
We are true in our actions and say what we believe

Responsible
We step up, take initiatives and make things happen

Friendly
We are in this together, we are one team

Do you recognize yourself? Check out our openings in that case!

Already working at Tink?

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